Using Evidence-Based Search Marketing to Improve Results and Reduce Costs
Evidence-based search marketing (EBSM) is a new approach to campaign management in which search marketing specialists are empowered with both actionable evidence and decision-support technology to improve results and efficiency. Based on the principles of evidence-based medicine, EBSM offers search marketers a rigorous process to conduct original research, objectively review secondary research and industry developments, and build a library of current best practices.
This whitepaper includes the following information about EBSM:
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