Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer

Despite the attention online media receives these days (thanks to the ever-growing success of search,social media and mobile marketing), television still prevails as the nation’s media king. Unfortunately, television advertising is infamous for its expensive airtime and costly production rates,making it daunting for many businesses. In 2007, Google caught on to these challenges and developedits own television ad distribution platform, Google TV Ads, which strives to democratize television media buying by making it easy, accessible and affordable.

In this white paper, we will explore:

• the benefits of using Google TV Ads to integrate on-and offline media
• review the basics of getting started
• key best practices for running a Google TVAds campaign