Google Instant: Potential Impact on SEM and SEO 

Google unveiled a new search feature, Google Instant, which promises to provide users with an easier, faster and predictive way to search. Some experts are calling this the most significant change to the Google search page since the advent of AdWords. However impact on user behavior, SEM and SEO is unknown. 

The Search Agency's whitepaper on Google Instant provides a detailed overview of the service, how users are likely to react, and how all this could impact paid and organic search. Specific topics include:

•  How can users access Instant search? Where is it available?
•  What are the key features for users?
•  How does Google Instant affect a search marketer? 
•  What is the impact on search engine marketing? 
•  What is the impact on search engine optimization?