Google Instant: Potential Impact on SEM and SEO
The effects of Google Instant on your SEM and SEO campaigns
Google unveiled a new search feature, Google Instant, which promises to provide users with an easier, faster and predictive way to search. Some experts are calling this the most significant change to the Google search page since the advent of AdWords. However impact on user behavior, SEM and SEO is unknown.
The Search Agency's whitepaper on Google Instant provides a detailed overview of the service, how users are likely to react, and how all this could impact paid and organic search. Specific topics include:
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