Comprehensive Guide to Location-Based Social Media 

Do You Know How to Setup a Location-Based Social Media Campaign?

Location-based services are one of the hottest sectors of social media. However, despite growth and media buzz, location-based social media is still in its infancy and is a relatively unfamiliar practice for marketers. 

In an effort to clarify this new sector of online marketing, we picked 12 location-based applications and studied their business structure. We grouped the chosen applications into three major categories of location-based social media – social check-in sites, social review sites and social scheduling sites.

In this paper we discuss:

• How these platforms work
• The structure of their business models, and 
• How the application provide relevance for marketers