Automating SEM for SMB Channels
A New Approach that Leverages Automation to Cost-Effectively Manage Paid Search for SMBs
Small-Medium businesses (SMBs), which typically spend $50 to $1,000 per month in search marketing, have represented a decidedly challenging market to serve efficiently using traditional agency platforms. Recent developments in automation enable channels that have traditionally struggled with -- or forsaken -- this important segment to tap into its substantial value, deliver quality campaigns, while also dramatically increasing the size of their serviceable markets.
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