10 Questions to Ask Your Search Marketing Firm
Is your search marketing firm actually helping you achieve your business goals?
Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, "Is my SEM firm delivering the value I expected, or was promised?"
This white paper explores the critical issues you should consider in evaluating the performance of your search engine marketing firm. This type of critical review should help determine if your search marketing campaigns are performing "well enough" or if there is unrealized value that your partner should be able to deliver.
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